Flavia Lowenstein was born in Buenos Aires, Argentina, and lives between Miami and Los Angeles. She is the founder and Creative Director of FLoWEN, a multidisciplinary studio at the intersection of art, design, and film.

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With two decades of experience in media and arts production, Flavia has built a career dedicated to translating ideas and emotion into visual form. She has worked as a producer, production designer, art director, and stylist across fashion films and music videos, collaborating with internationally recognized talents including Brad Pitt, Guillermo Navarro, The Cult, Mia Maestro, Sophia Bush, Amanda Demme, and Juan Azulay.

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In 2025, she made her directorial debut as Creative Director for Tita’s EP Made Out of Stars, shaping the visual language across five music videos and visualizers—an immersive body of work exploring feminine energy, light, and transformation.

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In 2011, Flavia co-founded CineMTTR  with Juan Azulay, a creative banner dedicated to developing original intellectual property across film and emerging media, with a focus on visionary storytelling, multicultural narratives, and gender equity.

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Through FLoWEN, Flavia leads a sculptural, object-based practice exploring wearable art through design-driven and digitally generated forms. The collection was featured by the Costume Institute at The Metropolitan Museum of Art Costume Institute, under the direction of Andrew Bolton, in Manus x Machina, alongside designers such as Rei Kawakubo and Iris van Herpen. FLoWEN has also been presented at Paris and New York Fashion Weeks, and featured in publications including Elle, WWD, and the Los Angeles Times. Her works are held by private collectors and have been exhibited at Rubell Museum and Page Museum.

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Deeply rooted in the art world, Flavia  served as Associate Director at DLFA Gallery in Wynwood, while also contributing as a committee member for the City of Miami Beach’s Art in Public Places program. Her curatorial work includes mor.pha.la.xis: Regeneration in Design and Architecture, alongside exhibitions supporting emerging and innovative artists.

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Prior to moving to the United States in the late 1990s, Flavia founded L’Emporio, a five-story concept store in Buenos Aires that introduced leading international fashion houses—including Dolce & Gabbana, Versace, Moschino, Roberto Cavalli, Alberta Ferretti, and DKNY—to the Argentine market. She was the sole buyer representing Argentina at seasonal fashion weeks in Milan, London, and New York, and produced her own runway presentations for a high-end clientele.

 

Across all her work, Flavia’s vision is rooted in a singular ambition: to bridge art, design, film, and fashion into a unified language of expression—where form becomes narrative, and storytelling becomes an immersive experience.

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